1 Simple Thing Podcast | Build a Better Business by Building a Better You!
Welcome to the 1 Simple Thing Podcast, where we help you "build a better business by building a better you." 5 days a week we feature guests who are experts in life...marriage and family, health and fitness, emotional spiritual and mental health. You know...the things that we often overlook, but can have a dramatic impact on our quality of life. Each day you’ll get 1 Simple Thing you can do to start down the road to change. No big list, no unattainable goals. Just 1 Simple Thing.
“Honor Your Promises To Others” with August Turak

Author August Turak reminds us to keep our promises, even trivial promises. Others will gauge your reliability on the big things from how you handle the little ones. August shares that the greatest executives are distinguished not by their skills but their values.

Direct download: 1_Simple_Thing_-_August_Turak_-_Episode_276.mp3
Category:Business -- posted at: 12:00am CST

“How to Create Distinction” with Scott McKain

Todays marketplace is crowded. Customers are being deluged with ads and requests for their time and attention. Its easy for your business to get lost in the crowd. Today we share valuable advice from author Scott McKain based on his book, Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business.

Direct download: 1_Simple_Thing_-_Scott_McKain_-_Episode_275.mp3
Category:Business -- posted at: 12:00am CST

“Design Your Ideal Customer Experience” with Scott McKain

Author Scott McKain talks about the fourth cornerstone of distinction: having a customer experience focus. Distinctive organizations and individuals focus on the experience. What does it feel like to do business with you? Scott says ultimate customer experience is finding a way to create an experience that is unique and compelling. Make sure it just feels better to do business with you over your competitor. 

Direct download: 1_Simple_Thing_-_Scott_McKain_-_Episode_274.mp3
Category:Business -- posted at: 12:00am CST

“How to Tell Your Story” with Scott McKain

Author Scott McKain talks about the third cornerstone of creating distinction: communication. Distinctive organizations and individuals communicate through the power of story. Scott reveals that every distinctive company has some story behind it that unites and bonds us with that organization. Its one of the critical components that every business and individual needs to be distinctive in the marketplace.

Direct download: 1_Simple_Thing_-_Scott_McKain_-_Episode_273.mp3
Category:Business -- posted at: 9:48am CST

“The POWER of Creativity” with Scott McKain

Scott McKain talks about the second cornerstone of creating distinction for our business: creativity. He reminds us that we dont have to be creative from A to Z. If were creative at one specific point, it can totally revolutionize our business, and cause others to perceive us as distinctive in the marketplace.

Direct download: 1_Simple_Thing_-_Scott_McKain_-_Episode_272.mp3
Category:Business -- posted at: 12:00am CST

“Let’s Get Clarity” with Scott McKain

Author Scott McKain discusses our modern competitive world, and what it takes to stand out and distinguish ourselves from others. On this episode, he talks about the first cornerstone of distinction: Clarity. Who are you? Who are you not? What do you stand for? Why would a customer choose you instead of the alternatives in the marketplace? 

Direct download: 1_Simple_Thing_-_Scott_McKain_-_Episode_271.mp3
Category:Business -- posted at: 12:00am CST

“It's Your Biz” with Susan Solovic

Theres never been a better time to go into business for yourself. Many of us want to, but dont even know where to start. Author Susan Solovic shares tips on the strategies and mindsets you need in these highlights from episodes 266-269, based on her book It's Your Biz: The Complete Guide to Becoming Your Own Boss.

Direct download: 1_Simple_Thing_-_Susan_Solovic_-_Episode_270.mp3
Category:Business -- posted at: 12:00am CST

“Invest In Talent” with Susan Solovic

Author Susan Solovic encourages you to hire people who are smarter than you are, especially people who have talents and skills you dont have. Equally important is to put the right people in the right seats, and those who are ready to row in the same direction, so you all have the same vision.

Direct download: 1_Simple_Thing_-_Susan_Solovic_-_Episode_269.mp3
Category:Business -- posted at: 12:00am CST

“Keep an Eye on Your Cash” with Susan Solovic

Author Susan Solovic talks about the importance of managing your money when you start a business. Susan points out that entrepreneurs are creative people, and sometimes dont know the fundamentals of good accounting and money management to grow their business and make it financially worthwhile.

Direct download: 1_Simple_Thing_-_Susan_Solovic_-_Episode_268.mp3
Category:Business -- posted at: 12:00am CST

“Find your true value” with Susan Solovic

Author Susan Solovic says success in business does not necessarily require innovation to the point where youre creating markets or coming up with the next cool, sexy gadget. Instead, its those small little tweaks in your business operations that produce outrageous success for you. Create a noticeable difference so that people have a reason to select you over the competition and to stay loyal to you.

Direct download: 1_Simple_Thing_-_Susan_Solovic_-_Episode_267.mp3
Category:Business -- posted at: 12:00am CST

“Change your Attitude” with Susan Solovic

Author Susan Solovic gives advice on becoming your own boss. She talks about the critical step of Changing your Attitude; to have the mindset that says, I believe in this, Im passionate about this, and Im going to do whatever it takes. Im going to be persistent, and Im going to see that this works.

Direct download: 1_Simple_Thing_-_Susan_Solovic_-_Episode_266.mp3
Category:Business -- posted at: 12:00am CST

“Becoming a Category of One” with Joe Calloway

What does it mean to become a “Category of One”? How can we so differentiate ourselves from our competition that we stand out from the crowd? On this episode we recap episodes 261-264 and highlight what Joe Calloway talked about from his book, “Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison.”

Direct download: 1_Simple_Thing_-_Joe_Calloway_-_Episode_265.mp3
Category:Business -- posted at: 12:00am CST

“Deciding To Go” with Joe Calloway

Author Joe Calloway talks about making a commitment and deciding to go forward. There aren’t any secrets of success, everybody pretty much knows what they need to do. The big problem is we are not doing it. Joe encourages everyone to pull the trigger on taking action. Often the very act of “deciding to go”is the greatest differentiator between the very successful and the mediocre. 

Direct download: 1_Simple_Thing_-_Joe_Calloway_-_Episode_264.mp3
Category:Business -- posted at: 12:00am CST

“Make The Boat Go Faster” with Joe Calloway

Author Joe Calloway talks about focusing on what matters most. Joe teaches that you cant rely on your past successes. Instead, we have to stay disciplined and improve on those things that create the biggest payoff. You always need to get better at those basics because your market changes all the time. In the face of that constant change, will you be relevant to your customers tomorrow?

Direct download: 1_Simple_Thing_-_Joe_Calloway_-_Episode_263.mp3
Category:Business -- posted at: 11:52pm CST

“The Three Customer Rules” with Joe Calloway

Author Joe Calloway talks about his three customer rules:  

  1. Know more about the customer than anybody else does.
  2. Get closer to your customer than anybody else does.
  3. Emotionally connect better with your customer than anybody else does.

Joe asks, “What are you doing that is a higher priority than taking care of your customers and making that connection?”

Direct download: 1_Simple_Thing_-_Joe_Calloway_-_Episode_262.mp3
Category:Business -- posted at: 12:00am CST

“Simplify Things” with Joe Calloway

Author Joe Calloway talks about how to become a category of one.You want to go beyond being a leader in your category. Instead, you want to create your own category, and youre the only one in it. And the first step is to simplify the way you think about your business and constantly improve on being easy to do business with.

Direct download: 1_Simple_Thing_-_Joe_Calloway_-_Episode_261.mp3
Category:Business -- posted at: 12:15am CST

“What Does It Take To Be Successful?” with Sharon Lechter

Author Sharon Lechter joins us to talk about lessons we can learn from the writings of the great Napoleon Hill, author of Think and Grow Rich. In todays episode we recap Episodes 256-259 with clips and commentary.

Direct download: 1_Simple_Thing_-_Sharon_Lechter_-_Episode_260.mp3
Category:Business -- posted at: 12:00am CST

“Your Personal Success Equation” with Sharon Lechter

Author Sharon Lechter joins us to talk about lessons we can learn from the writings of the great Napoleon Hill, author of Think and Grow Rich.On this episode, she talks about the concept from Hill of Whatever you mind can conceive, and believe, it can achieve.When you combine what you want with what you believe you deserve and what you believe you can accomplish, you will accomplish it. Sharon also shares what she calls her Personal Success Equation.

Direct download: 1_Simple_Thing_-_Sharon_Lechter_-_Episode_259.mp3
Category:Business -- posted at: 12:00am CST

“The Power of Perseverance” with Sharon Lechter

Author Sharon Lechter joins us to talk about lessons we can learn from the writings of the great Napoleon Hill, author of Think and Grow Rich.On this episode, she talks about the power of perseverance. So many people stop right before their success because they dont have that last bit of energy or burning desire to get them through an obstacle. Sharon teaches that, ultimately, perseverance is to understand how you can turn obstacles into opportunities to know yourself better, and get back on track.

Direct download: 1_Simple_Thing_-_Sharon_Lechter_-_Episode_258.mp3
Category:Business -- posted at: 12:00am CST

“The Power of Autosuggestion” with Sharon Lechter

Author Sharon Lechter joins us to talk about lessons we can learn from the writings of the great Napoleon Hill, author of Think and Grow Rich.On this episode, she talks about the concept of Autosuggestion.Sharon defines autosuggestion as a way for us to consciously flip the switchin what we are feeding our brain. Autosuggestion is allowing your mind to receive, create, and understand that what you feed your mind is what comes out through emotions and power.

Direct download: 1_Simple_Thing_-_Sharon_Lechter_-_Episode_257.mp3
Category:Business -- posted at: 12:00am CST

 “Have a Definiteness of Purpose” with Sharon Lechter

Author Sharon Lechter joins us to talk about lessons we can learn from the writings of the great Napoleon Hill, author of “Think and Grow Rich.”She talks on this episode about how truly successful people have something Hill calls a “Definiteness of Purpose.”Sharon defines Definiteness of Purpose as knowing what you want and knowing how you’re going to get there. The 2% of the people out there who are successful have a definiteness of purpose; they know what they want, and they go for it.

Direct download: 1_Simple_Thing_-_Sharon_Lechter_-_Episode_256.mp3
Category:Business -- posted at: 12:00am CST

1