1 Simple Thing Podcast | Build a Better Business by Building a Better You!
Welcome to the 1 Simple Thing Podcast, where we help you "build a better business by building a better you." 5 days a week we feature guests who are experts in life...marriage and family, health and fitness, emotional spiritual and mental health. You know...the things that we often overlook, but can have a dramatic impact on our quality of life. Each day you’ll get 1 Simple Thing you can do to start down the road to change. No big list, no unattainable goals. Just 1 Simple Thing.
“Honor Your Promises To Others” with August Turak

Author August Turak reminds us to keep our promises, even trivial promises. Others will gauge your reliability on the big things from how you handle the little ones. August shares that the greatest executives are distinguished not by their skills but their values.

Direct download: 1_Simple_Thing_-_August_Turak_-_Episode_276.mp3
Category:Business -- posted at: 12:00am CDT

“How to Create Distinction” with Scott McKain

Todays marketplace is crowded. Customers are being deluged with ads and requests for their time and attention. Its easy for your business to get lost in the crowd. Today we share valuable advice from author Scott McKain based on his book, Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business.

Direct download: 1_Simple_Thing_-_Scott_McKain_-_Episode_275.mp3
Category:Business -- posted at: 12:00am CDT

“Design Your Ideal Customer Experience” with Scott McKain

Author Scott McKain talks about the fourth cornerstone of distinction: having a customer experience focus. Distinctive organizations and individuals focus on the experience. What does it feel like to do business with you? Scott says ultimate customer experience is finding a way to create an experience that is unique and compelling. Make sure it just feels better to do business with you over your competitor. 

Direct download: 1_Simple_Thing_-_Scott_McKain_-_Episode_274.mp3
Category:Business -- posted at: 12:00am CDT

“How to Tell Your Story” with Scott McKain

Author Scott McKain talks about the third cornerstone of creating distinction: communication. Distinctive organizations and individuals communicate through the power of story. Scott reveals that every distinctive company has some story behind it that unites and bonds us with that organization. Its one of the critical components that every business and individual needs to be distinctive in the marketplace.

Direct download: 1_Simple_Thing_-_Scott_McKain_-_Episode_273.mp3
Category:Business -- posted at: 9:48am CDT

“The POWER of Creativity” with Scott McKain

Scott McKain talks about the second cornerstone of creating distinction for our business: creativity. He reminds us that we dont have to be creative from A to Z. If were creative at one specific point, it can totally revolutionize our business, and cause others to perceive us as distinctive in the marketplace.

Direct download: 1_Simple_Thing_-_Scott_McKain_-_Episode_272.mp3
Category:Business -- posted at: 12:00am CDT

“Let’s Get Clarity” with Scott McKain

Author Scott McKain discusses our modern competitive world, and what it takes to stand out and distinguish ourselves from others. On this episode, he talks about the first cornerstone of distinction: Clarity. Who are you? Who are you not? What do you stand for? Why would a customer choose you instead of the alternatives in the marketplace? 

Direct download: 1_Simple_Thing_-_Scott_McKain_-_Episode_271.mp3
Category:Business -- posted at: 12:00am CDT

“It's Your Biz” with Susan Solovic

Theres never been a better time to go into business for yourself. Many of us want to, but dont even know where to start. Author Susan Solovic shares tips on the strategies and mindsets you need in these highlights from episodes 266-269, based on her book It's Your Biz: The Complete Guide to Becoming Your Own Boss.

Direct download: 1_Simple_Thing_-_Susan_Solovic_-_Episode_270.mp3
Category:Business -- posted at: 12:00am CDT

“Invest In Talent” with Susan Solovic

Author Susan Solovic encourages you to hire people who are smarter than you are, especially people who have talents and skills you dont have. Equally important is to put the right people in the right seats, and those who are ready to row in the same direction, so you all have the same vision.

Direct download: 1_Simple_Thing_-_Susan_Solovic_-_Episode_269.mp3
Category:Business -- posted at: 12:00am CDT

“Keep an Eye on Your Cash” with Susan Solovic

Author Susan Solovic talks about the importance of managing your money when you start a business. Susan points out that entrepreneurs are creative people, and sometimes dont know the fundamentals of good accounting and money management to grow their business and make it financially worthwhile.

Direct download: 1_Simple_Thing_-_Susan_Solovic_-_Episode_268.mp3
Category:Business -- posted at: 12:00am CDT

“Find your true value” with Susan Solovic

Author Susan Solovic says success in business does not necessarily require innovation to the point where youre creating markets or coming up with the next cool, sexy gadget. Instead, its those small little tweaks in your business operations that produce outrageous success for you. Create a noticeable difference so that people have a reason to select you over the competition and to stay loyal to you.

Direct download: 1_Simple_Thing_-_Susan_Solovic_-_Episode_267.mp3
Category:Business -- posted at: 12:00am CDT